changing the world one idea at a time

10 Marketing 2.0 Commandments.


• By knowing the lifetime value of your users, you know exactly how much you can pay to acquire new users with an acceptable profit margin
• dig into target customer’s need for the solution, real addressable market size and segments and any existing current demand for the category
First Penny
• focus on developing marketing skills that will always remain relevant. These include things like marketing psychology, diffusion of innovation, company building, customer research methods, persuasive website architecture, actionable marketing metrics…


• Success is based on a combination of access to financing, market need, exceptional product and marketing execution, tenacity, and let’s face it – luck.
• Effective customer development… By figuring out who needs your product/service, why they need it, what constitutes a gratifying experience with the product/service and getting more of the right type of people to this gratifying experience (highlighting the right benefits and reducing barriers) social media can become a powerful driver for your business too.

Filed under: Enterprise 2.0, Startups, Web 2.0, , , , ,

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